Imagine hearing that your mother got diagnosed with cancer, and then a few months later, you also received a cancer diagnosis. Alula is truly the one stop shop for everything a cancer patient needs where you can register for products/services you need, organize logistical care across your support network, read about cancer and lifestyle content, and connect with others in the community. We like to say that doctors treat cancer and Alula treats living with it,” said Liya. “Alula is organizing your support system outside the hospital room. “A discovery platform for patients and caregivers.” It serves as a place where a cancer patient can have all their shopping needs met without the hassle - a place where loved ones can help purchase new favorite items for their cancer patient to help them throughout their cancer journey. As a cancer survivor herself, Liya Shuster-Bier was determined to solve this problem of shopping for a cancer patient and thus, Alula was born.Īlula features a marketplace of products guided by medical experts and curated by cancer patients who have been there. It is fairly easy to shop for your friend’s wedding or baby shower since you can access a registry, but what if your friend receives a cancer diagnosis? Cancer is also unfortunately a life moment that many may encounter in their lifetime, and one that many loved ones struggle to shop for. “We are really colliding consumer health with traditional consumer DTC to build a modern anti-cancer lifestyle brand.” -Liya Shuster-Bier We interviewed CEO and Founder Liya Shuster-Bier about her journey with cancer, closing her fundraising round, and creating a new product in a niche category. Alula, which launched in January 2021, is a radically honest resource that supports people, families, and friends through the entire lifecycle of cancer. While working through her mother’s cancer diagnosis and treatment as well as her own, Liya Shuster-Bier is now helping others care for cancer patients with a solution to help aggregate all of a cancer patient’s needs in one place. Cancer is an overwhelming disease with many logistics and unknowns, all of which can be pretty daunting. Approximately 1 in 4 Americans will be afflicted with cancer in their lifetime.
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